What's a Tripwire? Usually a small offer that leads to a down-funnel sale or upsell. Effective way to give a lead something to try and build trust. Marketing strategy that can make your business soar when used correctly.
"Adam is bright, multifaceted contractor."
"Adam is bright, multifaceted contractor."
"Adam was great! He gave me some great actionable advice, I left our consultation with a page full of notes. He is a true expert, highly recommend a consultation with him if you need an experts opinion on sales funnel."
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.