YBI had strong content for job seekers but the funnel architecture was missing the lead magnet → course → upsell ladder. Visitors hit the site, browsed, and left without entering the list or buying. The course existed but the path to it wasn't built.
The OS approach: Standard SOP pattern (L02) for an info-product business — lead magnet at the top, course in the middle, upsell at the bottom. Each component documented and reusable from prior engagements; calibration is the work.
The course was redesigned with stronger purchase logic — clearer outcomes, better positioning against alternatives, optimized order of modules. The lead magnet funnel captures job-seekers at the top of intent.
The optimized checkout with one-click upsell maximizes the value of each customer relationship without requiring multi-touch nurture for the upsell — it happens at peak intent.
Job seekers find YBI through search and ads, hit a lead-magnet funnel offering "interview-question prep templates," enter the list, get nurtured into the paid course, then offered a one-click upsell at checkout. Each step measured; the lead magnet conversion rate alone justified the rebuild.
"The course + funnel + upsell ladder finally makes sense as one customer journey instead of three disconnected pages."— YBI Team, Career Services Platform
"thanks for creating a great funnel for me :)"
"thanks for creating a great funnel for me :)"
"It was a real pleasure working with Adam. We were able to set up a complete sales system with his help. We will use again for our next project."
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
