Andras had built something rare: a niche language-learning SaaS with strong organic demand and product-market fit. The problem? Trial-to-paid was stuck at 12%. He was leaving 88% of qualified intent on the table.
The audit revealed it wasn't a product problem — it was an onboarding-to-paid handoff problem. Trial users were going dark in the first 72 hours with zero behavioral nurture. The team was emailing them generic 'how was your first lesson?' copy.
We deployed an onboarding agent fleet trained on Learn Hungarian Fast's own top-converting trial users. The agents detected behavioral signals (lessons completed, time spent, lesson types preferred), then sent personalized milestone nudges, social proof, and well-timed upgrade prompts.
Trial-to-paid climbed from 12% to 38% within 90 days. By month 14, ARR hit $1.4M. The retention agent now catches 31% of cancellations and saves them with personalized re-engagement offers. Net churn is negative for the first time in the company's history.
Andras describes it as 'the difference between selling lessons and running a real retention business.' Learn Hungarian Fast is now profitable, expanding to two adjacent languages, and operating on Scale System™ infrastructure across all of them.
"We had PMF but no funnel. Adam built the entire onboarding-to-paid agent layer. We went from one-off purchases to a real retention business. That's a different business."— Andras Kollar, Founder · Learn Hungarian Fast
"Great work! Will be proceeding with next steps..."
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
