Fire Towel

The challenge

Fire Towel sells a niche but critical product — battery fire safety. The conversion challenge isn't skepticism (the need is obvious to anyone who's seen battery fires) but trust and price-anchoring against generic safety products. The funnel needed to educate and convert in the same flow.

The OS approach

The OS approach: Standard DTC SOP pattern (L02) — sales funnel + cart recovery + workflow automations. The reusable parts: discount sequence templates, abandoned-cart recovery flows, post-purchase automations. The custom part: educational content about lithium-ion fire risk that converts trust into purchase.

What we built

The educational sales funnel walks prospects through the risk → solution → purchase logic without feeling like a long-form sales letter. The product is the solution to a real problem; the funnel's job is to make that connection vivid and convert it before the prospect closes the tab.

Abandoned cart recovery captures a meaningful portion of would-be-lost revenue. Post-purchase automations turn each customer into a potential reviewer and referrer.

The evergreen mechanic

Educational landing-page funnel that walks through the lithium-ion fire risk problem, positions Fire Towel as the specific solution, and routes to cart. Cart abandonment triggers a recovery sequence with a discount on a delay. Post-purchase automations capture reviews and drive referrals.

"The funnel doesn't just sell the product — it explains why the product matters. That's what we needed."

— Fire Towel Team, Safety Products · DTC