Beth Kirby is a serious creative — photography, brand building, education across multiple revenue streams. The challenge was tying it all together: a brand that scales across product types, a funnel that converts visitors regardless of which stream they came in through, and a course architecture that does real teaching, not just templates.
The OS approach: Knowledge Base + Surface (L03 + L05). The work required deep understanding of Beth's brand voice — she's been the brand for a decade — and the funnel needed to feel like her, not like a marketing template. KB-heavy engagement.
The funnel architecture supports multiple revenue streams without forcing visitors into a one-size-fits-all path. Each stream — photography, courses, products — has its own conversion path that still feels like the same brand.
The course funnels convert without losing Beth's voice — a hard balance to strike when generic course templates dominate the space.
Brand-aligned funnel architecture across multiple revenue streams. Course funnels that convert without losing the voice. Email sequences that read like Beth wrote them. The OS executes; the voice stays hers.
"This freelancer is top-notch in his craft. The best I've worked with in his industry. Adam's attention to detail and out-of-the-box thinking on funnels is rare."— Beth Kirby, Photographer · Brand Builder
"Smart, very capable guy for your important tasks."
"Smart, very capable guy for your important tasks."
"Adam was very helpful and made time to discuss my project on short notice. He clearly knows his stuff and provided useful insights. I'd recommend working with him."
3 of 5 Q3 2026 slots filled. Adam interviews every applicant within 48 hours.
